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ABOUT
DISCOVER THE PRESS CLOUD. THE NEW WAY TO COMMUNICATE
The Press Cloud is an innovative service, media relations 3.0 connecting companies with journalists and stylists working at the international level. A modern and effective tool, active 7 days a week, 24 hours a day; it is not intended to replace PR professionals and press offices, but rather to function as a support for product-related communications.
Because the real innovation is that you can do highly targeted searches to find exactly what you’re looking for and have information and images available at your fingertips. Available in both Italian and in English, to guarantee that companies achieve product visibility abroad, the website offers an archive of images accompanied by captions that allow registered users – exclusively journalists, bloggers and stylists – to easily download photos in low or high resolution. The system will also automatically generate a QR code for each product that can be used at trade fairs and exhibitions to gather all the relative data with a simple click. A newsletter with the latest information regarding trends and innovations will be periodically sent via email to a continually updated mailing list of journalists, bloggers and stylists. In addition, the special “Made in Italy” and “Made in Spain” sections make it possible to find companies that create and produce in Italy and Spain, while the “young designer” section features emerging talents. Every product also could be linked to e-commerce sites, because the true revolution is that The Press Cloud is open to everyone: in order to communicate you just have to get started. -
